A.report shall be submitted by the applicant that demonstrates compliance with all design standards and guidelines contained herein The report shall include verbal and written descriptions, drawings, slides and any other materials necessary to illustrate the proposed design elements and the scale of such in relation to people and neighboring properties.

Individual buildings shall respect the general image as presented in the Illustrated Streetscape Sketches and Visual Preference Survey Guidelines and shall take into consideration the adjacent or adjoining buildings which already embody the recommended design features. Any deviation shall require specific proofs as to why the Design Standards and Guidelines cannot be met.

Consistency over an entire viewed area (context), including the street or street enclosure shall be created through consistency of materials. colors, sidewalk textures, streetscape, scale and proportion, fighting fixtures and street furniture Context is defined as the adjacent and adjoining buildings within a minimum of 200 feet of the property line of the site plan, and within any viewshed where the buildings or structures or surfaces on that site plan are visible.

In the Downtown, use of materials, colors or building configurations incompatible with these Design Standards and Guidelines shall be prohibited unless specific proofs can be presented as to why these cannot be met If the context area differs significantly from the Design Standards, the Illustrated Streetscape and Visual Preference Survey Guidelines shall dominate unless it can be demonstrated that the context in scale and character is of significant architectural merit.